Mariah Carey is once again stepping into the holiday spotlight, and this time, she’s bringing beauty lovers along for the ride. The singer, famously known as the “Queen of Christmas,” has launched a brand-new Christmas collection with Sephora, blending her love for festive glamour with the retail giant’s luxury beauty line. But while some fans are celebrating the sparkling release, others are calling it out as “tone-deaf.”
However, not everyone is singing along. Some critics argue that the campaign feels out of touch given the rising cost of living and consumer fatigue around celebrity beauty collaborations. Social media reactions have been split—while many praised the nostalgia and sparkle of the Mariah Carey Sephora collection, others questioned whether luxury beauty launches still resonate during uncertain economic times.
Despite the controversy, there’s no denying the marketing power of Mariah Carey. Every year, her holiday resurgence dominates pop culture, streaming charts, and social media feeds. Sephora’s decision to team up with her may be a calculated move to reignite excitement around its brand just as the Christmas shopping season kicks into high gear.
Industry experts note that collaborations like this can drive huge seasonal sales, even amid mixed reactions. The campaign’s promotional video, featuring comedian Billy Eichner and Mariah herself, has already gone viral for its campy, over-the-top holiday humor.
As the holidays approach, all eyes are on whether this Sephora partnership will sparkle or fade. One thing’s certain—Mariah Carey knows how to make headlines, and her reign as the Queen of Christmas shows no signs of slowing down.
What do you think of the new Mariah Carey Sephora collection? Is it festive fun or too much glitter for the moment? Share your thoughts in the comments below.