Apple just dropped something nobody saw coming, and the internet is absolutely losing its mind. Meet the iPhone Pocket, a luxury knitted pouch that transforms your smartphone into a fashion statement. This $230 designer accessory has social media calling it everything from a genius wearable to an overpriced sock. Here's why everyone can't stop talking about this bold collaboration between Apple and fashion legend ISSEY MIYAKE.
What Is the iPhone Pocket?
The iPhone Pocket is Apple's newest product category—it's not a phone case, it's a carrying solution. Born from a partnership with iconic Japanese fashion house ISSEY MIYAKE, this 3D-knitted sling features the brand's signature pleated textile design. The stretchy, ribbed construction fits any iPhone model and expands to hold AirPods, keys, and daily essentials.
Crafted in Japan using advanced knitting techniques, the pouch lets you peek at your screen through its open-weave fabric without removing your device. You can carry it handheld, attach it to existing bags, or wear it across your body. The short strap version retails at $149.95, while the long crossbody strap hits that controversial $229.95 price point.
Why the iPhone Pocket Is Breaking the Internet
The backlash started the moment Apple announced the price tag. Tech enthusiasts and fashion critics alike are questioning whether a knitted phone pouch deserves a luxury price tag that exceeds some budget smartphones.
Social Media Erupts Over the "Smartphone Sock"
Twitter users quickly dubbed it the "$230 sock," with viral posts comparing the lime green version to Sacha Baron Cohen's infamous Borat mankini. Technology analyst MG Siegler called it "an insanely expensive sock" in his newsletter, though he noted the deeper trend behind Apple's strategy.
The controversy highlights a growing divide: loyal Apple fans see it as collectible fashion tech, while practical users see an overpriced accessory that performs the same function as a pocket—something most pants already include for free.
Key Features and Details You Need to Know
Designer Collaboration with ISSEY MIYAKE
Color Options and Personalization
The short strap design launches in eight vibrant colors: lemon, mandarin, purple, pink, peacock, sapphire, cinnamon, and black. The long strap keeps it sophisticated with three options: sapphire, cinnamon, and black. Apple designed the palette to complement every iPhone color, encouraging users to create personalized combinations.
Wearable Tech Trend Continues
The iPhone Pocket represents Apple's strategic push into wearable iPhone accessories. After launching a $59 crossbody strap earlier in 2025, this premium version signals Apple's belief that users want to carry their phones as fashion items, not just devices. It's a bold move toward making the iPhone a style accessory first, gadget second.
When and Where to Buy the iPhone Pocket
Mark your calendar for Friday, November 14th. The iPhone Pocket launches as a limited-edition release in select Apple Store locations and online across eight countries: United States, United Kingdom, Japan, France, Italy, Singapore, South Korea, and Greater China.
Pricing breaks down to $149.95 for the short strap and $229.95 for the long strap. Apple Specialists will be available in stores and online to help customers style their iPhone Pocket and find the perfect color combination.
Is the iPhone Pocket Worth It?
The iPhone Pocket isn't about utility—it's about making a statement. Whether that statement is "I have impeccable taste" or "I have too much disposable income" is up for debate. One thing's certain: Apple has once again proven its ability to generate conversation and controversy with a single product launch.
What do you think— is the iPhone Pocket a stroke of fashion genius or has Apple finally knitted its way into absurdity? Drop your thoughts below and join the conversation!